Privacy Policy

1. Introduction

Welcome to Edgelink Technology Pvt. Ltd. We are a full-service digital marketing agency based in Pune, Maharashtra, India, serving clients across SEO, Google Ads, Meta Ads, social media marketing, website development and Google Business Profile optimisation.

This Privacy Policy explains what personal information we collect through our website www.edgelinktechnology.com (the "Website"), how we use it, with whom we share it, and the rights you have over your own data. It also describes how we handle data that third-party platforms such as Google and Meta (Facebook) share with us when we connect their APIs on behalf of our clients.

By using our website or engaging our services, you agree to the practices described in this document. If you do not agree, please discontinue use of the Website and our services.

2. Scope of This Policy

This Privacy Policy applies to:

• All visitors to www.edgelinktechnology.com
• Clients and prospects who contact us, submit enquiry forms or request proposals
• Users of any web application, dashboard or tool operated by Edgelink Technology
• Third-party API integrations we manage on behalf of clients, including but not limited to Google Ads API, Meta Marketing API (Facebook and Instagram Ads) and Google Business Profile API

It does not apply to third-party websites, products or services linked from our Website. We encourage you to read the privacy policies of those third parties independently.

3. Information We Collect

3.1 Information You Provide Directly

When you interact with our website or our team, you may share:

• Name, email address, phone number and business name via contact forms, WhatsApp, or email
• Company details, campaign goals and budget information shared during consultations
• Payment details processed securely through Razorpay (we do not store card numbers on our servers)
• Feedback, reviews or testimonials you choose to provide

3.2 Information Collected Automatically

Our website uses cookies and standard web analytics tools. These collect:

• IP address, browser type, operating system and device information
• Pages visited, time spent on each page and referring website
• Clicks, scroll depth and interaction data used to improve user experience
• Session and usage data collected via Google Analytics and Google Tag Manager

3.3 Information from Third-Party API Integrations

As a digital marketing agency, we access third-party platforms on behalf of our clients. The data accessed through these integrations is described below.

3.3.1 Google Ads API

When we manage Google Ads campaigns for clients, we access:

• Campaign performance data: impressions, clicks, conversions and spend
• Keyword reports, ad group data, quality scores and bid details
• Audience lists and remarketing data as configured by the client
• Billing summaries and invoice information from the client's Google Ads account

This data is used solely to manage, optimise and report on the client's campaigns. We do not use this data for our own advertising, nor do we share it with other clients. Access is governed by Google's API Terms of Service and our client agreements.

3.3.2 Meta Marketing API (Facebook and Instagram Ads)

When we manage Meta advertising campaigns for clients, we access:

• Ad account data: campaigns, ad sets, creatives and performance metrics
• Audience insights and custom audiences built from client-uploaded data
• Page access tokens used to publish and manage content on Facebook Pages and Instagram accounts
• Messaging data from Instagram Business accounts where the client has authorised DM automation
• Lead forms and lead generation data collected through Meta Lead Ads on behalf of clients

All Meta data is handled in line with Meta's Platform Terms and Meta's Data Policy. We access only the permissions required for each specific service. We do not use client data from Meta integrations for any purpose beyond the agreed scope of work.

3.3.3 Google Business Profile API

For clients enrolled in our GBP optimisation service, we access:

• Business profile details: name, address, phone, categories, hours and photos
• Reviews and review reply history
• Post performance and insights data

4. How We Use Your Information

We use the information we collect for the following purposes:

4.1 Service Delivery

• To plan, launch and optimise digital marketing campaigns for our clients
• To manage advertising accounts on Google, Meta and other platforms
• To generate performance reports and strategy recommendations
• To schedule and publish content on behalf of clients
• To provide website development and SEO services

4.2 Business Operations

• To respond to enquiries and proposals submitted through our website or WhatsApp
• To process payments and manage invoices
• To onboard new clients and maintain service agreements
• To send service-related communications such as campaign alerts and status updates

4.3 Website Improvement

• To understand how visitors use our website and identify areas for improvement
• To test new features and measure the effectiveness of our own marketing
• To ensure the security and performance of our website

4.4 Legal and Compliance

• To comply with applicable Indian laws including the Information Technology Act 2000 and its amendments
• To respond to lawful requests from government authorities or courts
• To enforce our terms of service and protect the rights of Edgelink Technology and our clients

We do not sell your personal information to any third party. We do not use client data obtained through API integrations for profiling, retargeting or any purpose outside the agreed client engagement.

5. Legal Basis for Processing

We process your personal data based on the following grounds:

• Contract performance: to deliver the services you or your business have engaged us for
• Legitimate interests: to improve our services, prevent fraud and maintain security
• Consent: for marketing communications and non-essential cookies, which you can withdraw at any time
• Legal obligation: to meet requirements under Indian law or court orders

6. Cookies and Tracking Technologies

6.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, track usage patterns and deliver relevant content.

6.2 Cookies We Use

You can control cookie settings through your browser. Disabling certain cookies may affect the functionality of our Website. You can also opt out of analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

7. How We Share Your Information

We share your personal data only in the following circumstances:

7.1 With Clients

If you are a visitor whose data flows through a client's campaign or form, we share relevant lead or conversion data with that client as part of our service delivery.

7.2 With Technology Partners

We work with the following types of platforms to deliver our services:

• Advertising platforms: Google Ads, Meta Ads Manager
• Analytics providers: Google Analytics, Google Tag Manager
• CRM and communication tools: WhatsApp Business API, email marketing tools
• Payment processors: Razorpay
• Cloud infrastructure: MongoDB Atlas, Vercel, Upstash Redis

Each partner operates under their own privacy policy and we enter into data processing agreements where required.

7.3 Legal Requirements

We may disclose your information if required by law, regulation, court order or to protect the rights, property and safety of Edgelink Technology, our clients or the public.

7.4 Business Transfers

In the event of a merger, acquisition or sale of assets, your information may be transferred to the successor entity. We will notify you before your data is transferred and becomes subject to a different privacy policy.

8. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy:

• Client campaign data: retained for the duration of the engagement plus 2 years for audit and reporting purposes
• Enquiry and contact form data: retained for 1 year from the date of last contact
• Analytics and website usage data: retained for up to 26 months in line with Google Analytics default settings
• Payment records: retained for 7 years as required under Indian accounting laws

After the applicable retention period, data is securely deleted or anonymised so it can no longer be linked to any individual.

9. Data Security

We take the security of your personal information seriously. Our technical and organisational measures include:

• HTTPS encryption for all data in transit to and from our Website
• Role-based access controls so only authorised team members can access client data
• Secure OAuth 2.0 authentication for all third-party API connections
• Regular security reviews of our systems, tools and integrations
• Secure storage on reputable cloud infrastructure providers with encryption at rest

No method of transmission over the internet is 100% secure. While we take all reasonable precautions, we cannot guarantee the absolute security of any data transmitted to or from our Website. If you suspect a security breach involving your data, please contact us immediately at info@edgelinktechnology.com.

10. Third-Party API Compliance

10.1 Google API Services

Our use of data received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Specifically:

• We use Google API data only to provide and improve the services described at the time of authorisation
• We do not use Google user data to serve advertisements unrelated to the services we were authorised to provide
• We do not allow humans to read user data unless the user has explicitly consented, it is necessary for security, it is required by law, or it is for providing the service
• We do not transfer Google API data to third parties except as necessary to provide and improve user-facing features, comply with law, or as part of a merger or acquisition

URL for API reference: https://www.edgelinktechnology.com/privacy-policy

10.2 Meta Platform API

Our use of the Meta Marketing API and Meta Business Tools complies with Meta's Platform Terms and Advertising Policies. Specifically:

• We access Meta user and ad account data only with the client's explicit authorisation via Meta's OAuth flow
• We do not use data obtained from Meta APIs to build profiles of users for our own advertising purposes
• Instagram DM automation features are used solely for the client's authorised Instagram Business account
• We maintain only the Facebook Login and Instagram permissions necessary to perform the agreed services
• We delete Meta platform data upon termination of the client engagement, unless retention is required by law

URL for API reference: https://www.edgelinktechnology.com/privacy-policy

11. Your Rights

Depending on your location and the nature of your relationship with us, you may have the following rights regarding your personal data:

• Right to Access: request a copy of the personal data we hold about you
• Right to Rectification: ask us to correct any inaccurate or incomplete information
• Right to Erasure: request deletion of your personal data where we no longer have a legal basis to retain it
• Right to Restrict Processing: ask us to limit how we use your data in certain circumstances
• Right to Data Portability: receive your data in a structured, machine-readable format
• Right to Object: object to processing based on our legitimate interests
• Right to Withdraw Consent: where we rely on consent, you may withdraw it at any time without affecting prior processing

To exercise any of these rights, please email us at info@edgelinktechnology.com with the subject line 'Data Rights Request'. We will respond within 30 days.

12. Children's Privacy

Our website and services are intended for businesses and individuals aged 18 and above. We do not knowingly collect personal data from anyone under 18 years of age. If we become aware that a minor has provided us with personal information, we will delete it promptly. If you believe we may have inadvertently collected such data, please contact us at info@edgelinktechnology.com.

13. International Data Transfers

Edgelink Technology is headquartered in India. Some of our technology partners (including Google, Meta and cloud providers) may process data in countries outside India. We ensure that any such transfer is covered by adequate safeguards such as standard contractual clauses or equivalent frameworks.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology or legal requirements. When we make material changes, we will post the updated policy on this page with a new effective date and, where appropriate, notify you by email.

We encourage you to review this page periodically. Your continued use of our website after any update constitutes your acceptance of the revised policy.

15. Grievance Officer

As required under the Information Technology (Amendment) Act 2008 and the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021, we have designated a Grievance Officer:

You may submit any grievance related to the processing of your personal data to the Grievance Officer. We will acknowledge your complaint within 24 hours and resolve it within 30 days.

16. Contact Us

For any questions, concerns or requests related to this Privacy Policy, please reach out to us through any of the following channels:

We are available Monday to Saturday, 10:00 AM to 7:00 PM IST. For urgent data security concerns, please mark your email as URGENT in the subject line.

This Privacy Policy is effective from 08 July 2026 and governs the use of www.edgelinktechnology.com and all services provided by Edgelink Technology Pvt. Ltd.